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Discussion in 'SEO' started by aesthetiqclinic, Jan 27, 2018.
What is the main functionality of this update?
Penguin algorithm firstly rolled out in 2012, and it remove spamming and bad backlinks, and give priority to high quality backlinks.
Penguin update is one of the major Google algorithms which dedicatedly deal with quality of links and nothing else. Links purchased or acquired from low-quality sites or directories, spam blogs, or link badges and maybe info-graphics can make the sites no longer get ranking for their search words.