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LinkedIn content marketing strategies

RyanKempe

New Member
Mar 24, 2015
21
5
3
Australia
semcompass.com
#2
You want to use linkedin as a syndication strategy for all your blog content.
That way you can become a linkedin influencer over time without much extra effort.

This is how it works
1 - write a great post on your blog
2 - copy and paste it over to medium, linkedin, tumblr etc
3 - be sure to reference your original in an opening sentence saying something like "this was originally posted on my blog here"

For linkedin in specifically you want to "publish a post". The button looks like this:
 

Olio

Junior Member
Mar 7, 2016
4
0
1
#4
I have not seen before, to have a strategy about LinkedIn, can I somewhere read about it?
 
Apr 1, 2016
28
3
8
Somewhere
#7
  1. Post, post, and keep posting: Like any social media platform, it’s important to remain active on LinkedIn. This means posting frequently and posting well. As LinkedIn puts it, make sure what you’re posting is both snackable and valuable. Meaning, provide content that is both easily digestible, but also offers some level of depth and industry knowledge. In need of inspiration? Look to the new trending feature to guide your content selection.
  2. Empower your employees: Sometimes it’s not all about you. Encourage your employees to actively participate on LinkedIn by sharing company content, like blog posts and white papers. Additionally, arm them with the knowledge bank they need to participate in larger industry discussions and groups. By creating a web of thought leaders, all of whom tie back to your organization, your presence is quickly and organically spread throughout LinkedIn.
  3. Identify key influencers: Recently, LinkedIn opened the doors of it’s Influencers program to all users, posing a great opportunity for brands and individuals alike. Find the employees or organization leaders that are your most valuable and help them become active “ bloggers” within the Influencers program.
  4. Try Sponsored Updates: Sometimes it pays to pay. Make sure your most valuable content isn’t lost in the clutter of articles, connection updates, and job postings. Furthermore, target your content by initiative. If you’re posting a new job, target the people that you want to see apply. Likewise, if you’re posting a case-study, target potential customers.
  5. Monitor and adjust: As with any content strategy, figure out what’s working and what isn’t. Start by looking at the four points we’ve outlined above and assess each for frequency, quality, and whenever possible, data-backed insights. Articles about your products receiving a higher ER than articles about your company culture? Adjust your posting strategy. Only half of your employees posting weekly? Start sending out a newsletter with blog posts and conversation starters.
 
Likes: Paralabs