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Discussion in 'SEO' started by aesthetiqclinic, Mar 30, 2018.
almost all the websites have the footer. Is it helpful for SEO?
Footer is less effective for the SEO, if we include videos, social channels then it can be helpful for the user to know more about the brand etc.
Site after site that I visit lately has been showing a tendency for using footer links to run their internal SEO link structure and anchor text optimization. While this practice in years past held value, today I rarely ever recommend it (and yes, SEOmoz itself will be moving away from using our footer for category links soon). Here's why:
Footer links may be devalued by search engines automatically
Footer links are often not the first link on the page to a URL
Footer links get very low CTR
Footer links often take a page beyond a healthy link total
Footer links can be a time suck