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Discussion in 'Search Engine Optimization' started by Fredrick Ramsey, Aug 10, 2016.
New to online marketing. Where to start?
First Learn SEO then Social Media Marketing then Google Adwords which is really vast .These three are really important but you can also learn Email marketing also.
Have you decided what niche you'll market in? That would be my #1 consideration. You'll need to research to find a niche that looks promising, and then determine if you can perform in that niche. Then find a product that's in demand - or create your own product that's related to one in demand. Most new marketers start with affiliate products, learn the niche, and then some venture into product creation.
After that I would begin creating content about your product, and how it fixes whatever it fixes - high value, useful, and interesting articles. You can publish those on a website that you own, on article directories, on other people's blogs (those that allow guest posting in your niche), on forums, etc. Lots of places for that.
If you are new to online marketing best thing to do is research niches you can use Google trends or you can use buzzsumo. Then you can use the adwords tools to research the keywords and optimise pages of those site. Then build backlinks and social signals using Facebook Twitter etc. You can also build relevant links from high quality sites while optimising the site.
On page SEO:
On page SEO refers to changes you can apply on the website so that it is optimized for search engines. The most important on page SEO Tips are:
* Keyword Analysis
* Content updating
* Image Optimization
* URL optimization
* Meta tag Optimization
* Heading tag optimization
* Search Engine optimization
* Page loading time optimization
Add a good analytics program like google analytics or gostats to track the traffic, analytics play an important part in any successful campaign
Off page SEO:
Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page.
* blog Submission
*Q & Answer, Forum
* Social bookmarking
* Classified Submission
* Article Submission
* Press release Submission
* Ppt and Video Submission
Start with on page optimization first. Read some good SEO blogs to get a good idea about on page optimization. A good on page will help to promote your website and rank it higher in search engines.
Off page SEO alludes to strategies that can be utilized to enhance the position of a site in the web index results page.
1. Social Media Engagement
2. Blog Social Bookmarking
3. Forum Posting
4. Blog Direct Submission
5. Articles Posting
6. Qus & Ans Posting
7. Document Sharing
8. Blog Posting
9. Blog Commenting
10. Local Listing
If you are really new to online marketing, then, in my opinion, SEO is not the place to start. SEO is what you do AFTER you already have most of the rest of the method in place. No point in even thinking about SEO until you know WHAT you will be getting traffic for . . . different content needs different SEO (for example, SEO for video can be done very differently from SEO for a web-page).
So, how to start . . . most people like to tell you which method is "best" . . . in my opinion, any such answer is WRONG. I'll tell you why . . .
Selling online services (such as web-site creation or SEO), to offline businesses can be very profitable. So it is "best"? It might be WORST if you are an introvert and not good at persuading people, because you'll never sell anything!!
Another example . . . buying traffic to send to CPA or affiliate offers can make big money. BUT, if you've not got the money to invest in testing well, you'll probably just lose money. So is it "best"? . . . only if you understand testing (most people don't understand basic math concepts, so do tests which are much to small, so never find out if they might succeed or not), and have the budget to do it properly.
So, there is NO "best" online marketing method, as different methods will be good for some people and NOT possible for others.
So, the only way to get a real answer to this question, is to start by being really honest about your aims, situation (in terms of money and time to invest) and strengths/weaknesses. THEN you only need to consider methods which fit with yourself, which also removes the information-overload of having so many different methods to choose from.
Hope you wanted a REAL answer, and will DO something about it