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Discussion in 'Content Marketing' started by Gadsubone, Dec 31, 2015.
What are some common beginner mistakes in content marketing?
Exact copying from articles of other marketers.
Posting content that does not relate to the subject of the title or headline.
Failing to create value for the reader in the content.
Duplicate content, no creativity when writing
Another is using an incompetent content spinner. Those take an article & change words supposedly creating new articles. The basic intent is to end up with a number of articles, evolved from the original, that all read differently. That way you post each article on a different website to avoid Google slamming you for duplicate content.
In reality many of those spun articles that you end up with are not readable in any coherent way.
Posting duplicate content
content does not provide any information for the readers
Like the content maybe so unique, original and like no other. But posting and sharing them with the wrong audience can back-fire. Failing to balance the platform with the type of content with the right audience is so common.
Don’t neglect to do the groundwork.
Don’t focus on yourself-focus on the buyer instead.
Don’t pitch your product at every stage.
Don’t overlook calls to action.
Don’t forget that effective content marketing is a two-way street.
Don’t produce content that lacks substance.
Don’t treat content marketing as an afterthought.
Don’t underestimate the power of various formats.
As Joe says, beginners often copy exactly, which is a bad idea, as well as not giving good value.
Also, there is a lot of out-of-data info out there, for example, people still saying a 600 word article is "best", which was true years ago, but now, one 1,200 article will do you much more good (in terms of SEO and reader engagement) than two 600-word articles.
So make sure your info is up-to-date
True. Google continuously ups the ante...